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공익연계 마케팅시 기업 이미지가 구매의도에 미치는 영향
- Subtitle
- 제품관여도에 따른 기업이미지 측면을 중심으로
- Author(s)
- 김민정
- Department
- 경영대학원 마케팅MBA
- Publisher
- The Graduate School, Ajou University
- Publication Year
- 2012-02
- Language
- kor
- Keyword
- 공익연계 마케팅
- Fulltext
- Appears in Collections:
- Special Graduate Schools > Graduate School of Business > Marketing MBA > 3. Theses(Master)
- Files in This Item:
- There are no files associated with this item.
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