공익 마케팅과 소비자의 경험이 사회공헌 기업에 미치는 영향

Alternative Title
Effects of cause marketing and consumer experience in corporate social responsibility.
Author(s)
이민호
Alternative Author(s)
LEE MIN HO
Advisor
조재운
Department
경영대학원 마케팅MBA
Publisher
The Graduate School, Ajou University
Publication Year
2013-08
Language
kor
URI
https://dspace.ajou.ac.kr/handle/2018.oak/8626
Fulltext

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Special Graduate Schools > Graduate School of Business > Marketing MBA > 3. Theses(Master)
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