네거티브 정치 광고의 효과

Subtitle
시민운동가 출신 후보와 정치인 출신 후보에 미치는 영향을 중심으로
Alternative Title
Effect of Negative Campaign
Author(s)
윤근우
Advisor
김혜숙
Department
일반대학원 심리학과
Publisher
The Graduate School, Ajou University
Publication Year
2013-02
Language
kor
Keyword
네거티브 메시지역할 불일치 이론
URI
https://dspace.ajou.ac.kr/handle/2018.oak/9886
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Graduate School of Ajou University > Department of Psychology > 3. Theses(Master)
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