User-generated content (UGC) has become the most popular online content. One of the topics in which the UGC stands out is in the creation of intercultural content, where the people of a culture present the characteristics, according to their experiences, of another culture. This research analyzes YouTube channels that generate UGC about Korean culture viewed from the perspective of foreigners who have made the Republic of Korea their home.
This analysis takes into account the general characteristics of these YouTube channels and the peculiarities of their most popular videos and compares them to find similarities in the content that can explain their popularity and presents the results of the analysis so that users who start their channel can take advantage of them and improve their contents.
The investigation was carried out in two parts. The first part is made up of a collective case study, for which eight YouTube channels produced by foreigners that generate content about Korean culture were chosen. This first part defined specific categories of content and it was found that the category that generates the most videos and most reproductions is "Food", particularly where people of other nationalities taste traditional Korean food and their reactions.
The second part of the investigation takes into account the popularity of this content of "Food" and using the methodology of Grounded Research Theory, the content of these videos was analyzed to observe the communication processes they present and try to explain their popularity.
This work is presented as the beginning in the field of UGC shared on YouTube about Korean culture seen through the perspective of foreigners, and provides the basis for future related research.