repository
Korea Through Foreigner’s Perspective
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Hyo Dong Kim | - |
| dc.contributor.author | MONTENEGRO MORA LUIS MIGUEL | - |
| dc.date.accessioned | 2019-08-13T16:40:30Z | - |
| dc.date.available | 2019-08-13T16:40:30Z | - |
| dc.date.issued | 2019-08 | - |
| dc.identifier.other | 29243 | - |
| dc.identifier.uri | https://dspace.ajou.ac.kr/handle/2018.oak/15397 | - |
| dc.description | 학위논문(석사)--아주대학교 일반대학원 :미디어학과,2019. 8 | - |
| dc.description.tableofcontents | ABSTRACT I I. INTRODUCTION 1 A. The Necessity of the Study 1 B. Background and Context 2 1.YouTube 2 C. Korean Culture Content on YouTube 3 1.Dan and Joel: 4 2.Farina Jo: 5 3.Korean Englishman: 6 4.Megan Bowen 7 5.Simon and Martina 8 6.Sean Pablo 9 7.Sweet and Tasty TV 11 8.The World of Dave 12 D. Personal Motivation 13 E. Research structure 14 II. LITERATURE REVIEW 15 III. METHODOLOGY 19 A. Starting point 19 B. Case Studies 20 C. Sample Selection Process 21 D. Data Analysis Method 24 IV. DATA ANALYSIS AND RESULTS 27 A. First Stage 27 B. Second Stage 36 V. CONCLUSIONS AND DISCUSSION 49 REFERENCES 52 APPENDIX I | - |
| dc.language.iso | eng | - |
| dc.publisher | The Graduate School, Ajou University | - |
| dc.rights | 아주대학교 논문은 저작권에 의해 보호받습니다. | - |
| dc.title | Korea Through Foreigner’s Perspective | - |
| dc.type | Thesis | - |
| dc.contributor.affiliation | 아주대학교 일반대학원 | - |
| dc.contributor.department | 일반대학원 미디어학과 | - |
| dc.date.awarded | 2019. 8 | - |
| dc.description.degree | Master | - |
| dc.identifier.localId | 952041 | - |
| dc.identifier.uci | I804:41038-000000029243 | - |
| dc.identifier.url | http://dcoll.ajou.ac.kr:9080/dcollection/common/orgView/000000029243 | - |
| dc.subject.keyword | YouTube | - |
| dc.subject.keyword | User Generated Content | - |
| dc.subject.keyword | Intercultural Content | - |
| dc.subject.keyword | Korean Culture | - |
| dc.subject.keyword | Cultural Content | - |
| dc.description.alternativeAbstract | User-generated content (UGC) has become the most popular online content. One of the topics in which the UGC stands out is in the creation of intercultural content, where the people of a culture present the characteristics, according to their experiences, of another culture. This research analyzes YouTube channels that generate UGC about Korean culture viewed from the perspective of foreigners who have made the Republic of Korea their home. This analysis takes into account the general characteristics of these YouTube channels and the peculiarities of their most popular videos and compares them to find similarities in the content that can explain their popularity and presents the results of the analysis so that users who start their channel can take advantage of them and improve their contents. The investigation was carried out in two parts. The first part is made up of a collective case study, for which eight YouTube channels produced by foreigners that generate content about Korean culture were chosen. This first part defined specific categories of content and it was found that the category that generates the most videos and most reproductions is "Food", particularly where people of other nationalities taste traditional Korean food and their reactions. The second part of the investigation takes into account the popularity of this content of "Food" and using the methodology of Grounded Research Theory, the content of these videos was analyzed to observe the communication processes they present and try to explain their popularity. This work is presented as the beginning in the field of UGC shared on YouTube about Korean culture seen through the perspective of foreigners, and provides the basis for future related research. | - |
| dc.title.subtitle | A Collective Case Study of YouTube Channels on Korean Culture Produced by Foreigners | - |
- Appears in Collections:
- Graduate School of Ajou University > Department of Media > 3. Theses(Master)
- Files in This Item:
- There are no files associated with this item.
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.
-
- License
- STATISTICS
- Total Visit :3,775,600
- Total Download :1,819
- Today View :12,101
