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수학적 수요분석에 따른 메타버스 서비스의 혁신효과와 모방효과에 관한 연구
- Author(s)
- 변원기
- Advisor
- 이상근
- Department
- 일반대학원 경영정보학과
- Publisher
- The Graduate School, Ajou University
- Publication Year
- 2011-02
- Language
- eng
- Keyword
- Metaverse; iPhone; Bass model
- Alternative Abstract
- This study examines the innovation and imitation effects in Metaverse service adoption. We adopt Metaverseroadmap's classification plot to identify the world of Metaverse. These classifications are Augmented reality, Life logging, Mirror world, and Virtual world. All four dimensions have distinctive characteristics. As we expect smart devices play a significant role in triggering imitation effects, we employ the Bass model to analyze the time series data in the middle of which there has been iPhone's influx as an event. Result shows that these four dimensions yield different innovation and imitation coefficient values. Augmented reality has the higher innovation coefficient, P, while Life logging, and Mirror world represent the higher imitation coefficient, Q. Also Virtual world does not receive a statistically significant value. Implications are drawn to explain the differences. Mirror world’s imitation effects are based on network externalities, while Life logging’s imitation effects are caused by individuals’ interactions. Augmented reality’s innovation effects are explained by timing of the measurement.
- Fulltext
- Appears in Collections:
- Graduate School of Ajou University > Department of Management Information Systems > 3. Theses(Master)
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