repository
Special Graduate Schools
Graduate School of International Studies
Department of International Business
International Business
3. Theses(Master)
An Exploratory Study of Samaung & LG Electronics' Marketing Mix Stratrgies in China
- Alternative Title
- Wang, Li-Feng
- Author(s)
- 왕리펑
- Alternative Author(s)
- Wang, Li-Feng
- Advisor
- 박경주
- Department
- 국제대학원 국제경영학과
- Publisher
- Graduate School of International Studies Ajou University
- Publication Year
- 2007-02
- Language
- eng
- Alternative Abstract
- The paper examines Korean Samsung & LG Electronics’ Marketing Mix Strategies in Chinese market, including the following four points: Prospects for Chinese Consumer Electronics Market, Korean Companies’ Common Characteristics in China, What a role that Samsung & LG played against with MNCs in China’s Consumer Electronics Market and Samsung & LG’s Marketing Strategy in China. It also shows the brief introduction of the China and her economy. It presents the circumstances, which makes the electronic companies enter the Chinese market. It gives a detailed of major Chinese economic reforms in the past fifties years and the strategies of Samsung & LG’ in these fields such as R&D, brand, pricing, distribution and organization strategies. The paper also provides some my opinions on the Chinese consumer electronics market and key Success factors for MNC operating overseas in China.
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- Appears in Collections:
- Special Graduate Schools > Graduate School of International Studies > Department of International Business > International Business > 3. Theses(Master)
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