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Special Graduate Schools
Graduate School of International Studies
Department of International Business
International Business
3. Theses(Master)
BUSINESS STRATEGIES OF SAMSUNG & LG ELECTRONICS IN INDIA
- Author(s)
- Bhatt, Anil
- Advisor
- Song, Young Kyun
- Department
- 국제대학원 국제경영학과
- Publisher
- Graduate School of International Studies Ajou University
- Publication Year
- 2005-08
- Language
- eng
- Alternative Abstract
- The case examines the marketing strategy of Korean Chaebol, Samsung & LG Electronics in the Indian market, including the brief introduction of the India and his economy. The case analyzes the circumstances, which makes the electronic companies enter the Indian market. It provides a detailed account of major Indian economic reforms and liberalization during the early decades and the strategies of Samsung & LG’s for gaining market share by examining there approaches to product, pricing, distribution and promotion. The case also provides insights into the future prospects of the company in light of the increase in competition and the slowdown in the consumer electronics market.
- Fulltext
- Appears in Collections:
- Special Graduate Schools > Graduate School of International Studies > Department of International Business > International Business > 3. Theses(Master)
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