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Special Graduate Schools
Graduate School of International Studies
Department of International Trade
International Trade
3. Theses(Master)
E-commerce and online Retail market of Bangladesh-how different sorts of components impact on online marketing.
- Author(s)
- AMRIN SURAYA
- Advisor
- Sung Hwan Kim
- Department
- 국제대학원 국제통상학과
- Publisher
- Graduate School of International Studies Ajou University
- Publication Year
- 2022-02
- Language
- eng
- Keyword
- B2B; C2C; E-banking; IT Education; Mobile banking; and the ICT industry are some of the terms used.
- Alternative Abstract
- This research paper aims to dig into the current state of the e-commerce and retail industries in Bangladesh and to come up with find out the barriers and the solutions of the barriers for spreading the online retail market of Bangladesh throughout the country. Various types of data analysis have been performed based on the information gathered from surveys of reputable e-commerce business organizations and e-commerce customers. Primary data was gathered from top-level management of e-commerce business organizations as well as e-commerce customers as interviewees, while other related data was gathered from Bangladesh Telecommunication Regulatory Commission reports, relevant literature, and other sources. Because of the increasing use of information technology around the world, business sectors that have already transitioned to online operations have played a significant role in the economy. This online business refers to the E-commerce industry, which has recently expanded into developing countries such as Bangladesh and India. This paper describes the current situation, the challenges of E-commerce, and the solutions of the E-commerce industry in Bangladesh. It also examines the effectiveness of e-commerce in the financial sector of Bangladesh, among other things. Proper eCommerce sites, such as Daraz, play an important role in the creation of new jobs as well as the expansion of internet usage. This research primarily describes the current status of Bangladesh's e-commerce sites, as well as the study of traditional commerce to develop an online business in the country. An in-depth survey of a fruitful questionnaire from consumer websites, eCommerce service providers, and the banking sector provides a perfect assessment of Bangladesh's present and future E-commerce infrastructure, as well as the organizational structure of the country. Market intermediaries, as well as the value chain of the industry and the firm, have the greatest involvement in traditional businesses. A web-based marketplace eliminates this involvement by providing a new channel from producers or manufacturers to consumers or audiences through the Internet. Bangladesh is a developing country with little international recognition in the information technology sector. As a result, this paper also demonstrates how to get to digital Bangladesh practically. Performing a comparison of various eCommerce websites is an analytical endeavor. This research also highlights the payment system that exists in Bangladesh. Also, it discusses the importance of a modern updated payment system in Bangladesh. Keywords: B2B, C2C, Mobile banking, E-banking, IT Education, and the ICT industry are some of the terms used.
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