AJOU Central Library Repository: Investigation of the factors that influence non-Muslims on the purchasing intention of Halal Food in Korea

Investigation of the factors that influence non-Muslims on the purchasing intention of Halal Food in Korea

Alternative Abstract: The study goals to find the factors that influence South Korean non-Muslim customers' purchasing intention of Halal restaurants "cooked food". The factor investigation had the option to perceive three factors. This study indicated the purchasing intention of non-Muslim customers about Halal restaurant foods is influenced by their perceived behavioural control healthiness, safety, and cleanness especially in the Suwon area of South Korea. The attitude and subjective norm can help non-Muslim consumers form positive towards Halal restaurant foods. The finding will benefit both the academics and entrepreneurs who manage Halal business on how to improve their business. The outcome of the study conserves a valuable reference to applicable non-Muslim legal bodies on the present purchasing intention of non-Muslim customers towards the Halal restaurant's program. This will likewise support the manufacturers and advertisers to serve their clients better just as amplify their benefit. It defines a total base for non-Muslim government officials to underwrite the inclusion of non-Muslim business visionaries inside the Halal cooked nourishments administration industry to improve the financial strata of its supporters and, at the comparative time, fulfilling their strict duties in giving Halal café nourishments.

Appears in Collections:: Special Graduate Schools > Graduate School of International Studies > Department of International Business > International Business > 3. Theses(Master)

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