Graduate School of International Studies Ajou University
The objective of this thesis is to understand the trends that changed the electronic industry for the last few years and to analyze how Korean electronics expanded their operations overseas.
Overall Electronic industry has been experiencing drastic changes recently. Supply chains, marketing strategies, production process and components have been redesigned including new technologies of the digital age. There has also been extensive restructuring of the industry as firms reorganized to have greater presence and larger product portfolio in each of the three major producing areas.
Among Korean Electronic Industries, Samsung Electronics showed a great performance for the last five years. While all industry was under recession, Samsung made great even in the hardest markets. The company has set out a new corporate goal: to boost its digital media division's annual sales to 30 trillion won ($25 billion) by 2005.