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Superlative Environment to Flamers: Information Overload and its Effect on Hostile Behaviors
- Alternative Title
- Superlative Environment to Flamers: Information Overload and its Effect on Hostile Behaviors
- Author(s)
- Jin, Sanghyung
- Alternative Author(s)
- Sanghyung Jin
- Advisor
- Cheul Rhee
- Department
- 일반대학원 경영정보학과
- Publisher
- The Graduate School, Ajou University
- Publication Year
- 2015-08
- Language
- eng
- Keyword
- flaming; information overload; public self-awareness; perceived identifiability; affective social presence
- Alternative Abstract
- Despite of abundant studies, little is known about controllable variables of flaming. In order to address this challenge, this study explores flaming mechanism in terms of three perception factors (perceived risk, anonymity and expected emotional reaction) and finds a controllable variable which moderates that mechanism. The findings of this study are referred that public self-awareness, perceived identifiability and affective social presence have significant effects on flaming in terms of perception factors, while information overload moderates the influence of public self-awareness on flaming. From those results, it is important to preventing information overload in order to control flaming. More implications and limitations are discussed on last section.
- Fulltext
- Appears in Collections:
- Graduate School of Ajou University > Department of Management Information Systems > 3. Theses(Master)
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