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Special Graduate Schools
Graduate School of International Studies
Department of International Trade
International Trade
3. Theses(Master)
The role of e-commerce in export development based on the survey of exporting companies in Egypt
- Author(s)
- HAIDAR HAITHAM SAYED MOHAMED SAMY
- Advisor
- Tae Bong KIM
- Department
- 국제대학원 국제통상학과
- Publisher
- Graduate School of International Studies Ajou University
- Publication Year
- 2016-02
- Language
- eng
- Keyword
- e-commerce
- Alternative Abstract
- ABSTRACT Current study tries to assess the role of electronic commerce in export development based on the survey of exporting companies in Egypt, whereas exports plays an importance role in its contribution to the Egyptian national economy .Moreover, this study dedicated to provide empirical evidence about the relationship between two constructs, usage of e-commerce technology and companies’ export performance. Primary question of the research is could e-commerce help the Egyptian companies to eliminate or at least reduce the negative effects of export barriers and improve their export performance. The structured questionnaire of the study was applied to export decision makers from the registered exporters at Egyptian international trade point database. A structured Questionnaire was used in the study to gather primary data, and 104 usable responses were gathered for data analysis, presenting an effective response rate of 20.8 percent. Findings from statistical analysis showed that the benefits of e-commerce technology who discussed in the paper were considered as very important and given the exporting companies a competitive advantage over the other companies in the domestic market and reduced the intensity of competition in the foreign market. Furthermore, e-commerce given them the ability to facilitate the contacts with overseas customers. However, export barriers whether internal and external barriers were the most important challenges for the exporters, whereas the government support could overcome these barriers especially the external barriers. On other hand, finding results indicated that in spite of the mentioned benefits of e-commerce technology, there are some technical and non-technical disadvantages related to e-commerce adoption and its implications, most of these disadvantages emerged from rapidly developing pace of the underlying technologies, which are expected to disappear once e-commerce technology more available. This study has some limitations that suggest promising prospects for the future research. Future studies can expand this research by examine the relationship between usage of e-commerce technology and companies’ export performance with a more comprehensive set of export barriers, also could do sensitivity analysis with considering the e-commerce usage in various maturity levels in the exporting companies to provide robust results.
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