AJOU Central Library Repository: THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE LOYALTY: THE CASE OF CORPORATIONS IN CAMEROON

THE EFFECTS OF CORPORATE SOCIAL RESPONSIBILITY ON EMPLOYEE LOYALTY: THE CASE OF CORPORATIONS IN CAMEROON

Alternative Abstract: ABSTRACT Corporate social responsibility has increasingly been gaining steam and is a vital part of organizations effort to improve its performance in the society. In its use to improve the organization’s performance, it has been noticed to have an impact on employee loyalty. Organizations have been treating CSR activities as a crucial operational tool. This paper investigates the relationship of CSR activities and employee loyalty of the various organizations. The aim of this research is to uncover the impact of corporate social responsibility on employee loyalty in business enterprises in Cameroon. The research is a descriptive survey and the statistical population consists of employees from different corporations and the sample includes responses from 115 employees which were randomly selected. A questionnaire was developed and the data collected and sampling analysis was done with the help of SPSS software. The test instruments validity was tested through content validity and Cronbach’s Alpha coefficient was utilized in testing for reliability. The results of hypothesis testing indicate that there is a significant relationship between corporate social responsibility and four dimensions including Economic, environmental, legal and social and employee loyalty. The study is significant in that it draws attention to the effects of corporate social responsibility on employee loyalty in organization.

Appears in Collections:: Special Graduate Schools > Graduate School of International Studies > Department of International Business > International Business > 3. Theses(Master)

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