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Special Graduate Schools
Graduate School of Science and Technology
Department of Industrial Engineering
3. Theses(Master)
특허와 상표 데이터를 활용한 신 사업기회 발굴 방법: 클라우드 컴퓨팅 산업을 중심으로
- Alternative Title
- Identifying New Business Opportunities from Trademarks and Patents Data
- Author(s)
- 이민국
- Advisor
- 이성주
- Department
- 일반대학원 산업공학과
- Publisher
- The Graduate School, Ajou University
- Publication Year
- 2016-02
- Language
- eng
- Keyword
- Business opportunity; Patent; Portfolio analysis; Trademark
- Alternative Abstract
- As technology-based service industries grow drastically worldwide; companies are recognizing the importance of market preoccupancy and have made an effort to capture a large market to gain the upper hand. To this end, a focus on patents can be used to determine the properties of a technology, as well as to capture advantages in technical skills, in comparison with the firm’s competitors. However, technology-based services largely depend not only on their technological value but also their economic value, due to the recognized worth that is passed to a plurality of users. Thus, it is important to determine whether there are any competitors in the target areas and what services they provide in any field. Despite this importance, little effort has been made to systematically benchmark competitors in order to identify business opportunities. Thus, this study aims to not only identify each position of technology-centered service companies in complex market dynamics, but also to discover new business opportunities. For this, we try to consider both technology and market environments simultaneously by utilizing patent data as a representative proxy for technology and trademark data as an index for a firm’s target goods and services. Theoretically, this is one of the earliest attempts to combine patent data and trademark data to analyze corporate strategies. In practice, the research results are expected to be used as a decision criterion to diagnose the economic value that companies can obtain by entering the market, as well as the technological value to be passed onto their customers. Thus, the proposed approach can be useful to support effective technology and business strategies in a firm.
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- Special Graduate Schools > Graduate School of Science and Technology > Department of Industrial Engineering > 3. Theses(Master)
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