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Special Graduate Schools
Graduate School of International Studies
Department of International Business
International Business
3. Theses(Master)
IDENTIFYING FACTORS FOR ELECTONIC COMMERCE ADOPTION IN TANZANIA
- Author(s)
- Makame, Wahida Hamza
- Department
- 국제대학원 국제경영학과
- Publisher
- Graduate School of International Studies Ajou University
- Publication Year
- 2011-08
- Language
- eng
- Alternative Abstract
- E-commerce is rapidly replacing the old way of doing business. In many researches, e-commerce have proved to bring benefits to business and a country in general by cutting down business costs and time and facilitate sharing of information between different e-commerce stakeholders thus leading to efficiency of doing business. However, the benefits of e-commerce have not yet been realized in developing countries. Despite the fact that there are many researches of e-commerce adoption in various forms of e-commerce such as in internet banking, business to business, e-market place, online shopping, e-government, mobile commerce, online auction, e-procurement however there are limited researches for e-commerce in African countries in general and particularly, no research of e-commerce Adoption in Tanzania. Therefore, this paper intends to analyze e-commerce determinant factors in Tanzania and how these factors affect e-commerce adoption in Tanzania. The contributions of this paper are to extend and adopt Technology Acceptance Model (TAM) (David, 1989), to e-commerce adoption in empirical study in Tanzania. The study further contributes to the body of knowledge by being the first study of e-commerce adoption to be conducted in Tanzania. Either, the study contributes to the field of e-commerce as it analyses factors influencing e-commerce adoption in Tanzania. Findings have shown that technology infrastructure plays great role in e-commerce. Either, national policy initiatives are important in building online trust and improving technology infrastructure thus leading to improvement of e-commerce within a particular country. These variables- technology infrastructure, national policy initiatives together with trust are combined to Technology Acceptance Model (TAM) to propose research model of the study.
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- Special Graduate Schools > Graduate School of International Studies > Department of International Business > International Business > 3. Theses(Master)
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