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ICT 확산에 있어서 국가별 문화적 가치: 미국과 한국의 휴대전화 도입 비교 연구
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | 이상근 | - |
| dc.contributor.author | 김창수 | - |
| dc.date.accessioned | 2018-10-16T02:09:48Z | - |
| dc.date.available | 2018-10-16T02:09:48Z | - |
| dc.date.issued | 2010-08 | - |
| dc.identifier.other | 10854 | - |
| dc.identifier.uri | https://dspace.ajou.ac.kr/handle/2018.oak/1987 | - |
| dc.description | 학위논문(석사)--아주대학교 일반대학원 :경영정보학과,2010. 8 | - |
| dc.description.tableofcontents | Chapter One: Introduction 1 Chapter Two: Literature review 3 A. Culture and Cultural Dimensions 3 B. Culture Types based on Cultural Dimensions 7 C. Diffusion of Innovation Theory 8 D. Innovative and Imitative Constructs in Technology Acceptance Models 12 E. Cultural Types and Diffusion Pattern of Technology 17 Chapter Three: Hypotheses development 19 A. Types I Culture (U.S.) versus Type II Culture (South Korea) 19 Chapter Four: Method & data collection 24 A. The Bass Diffusion Model 24 B. Nonlinear Estimation of Bass Diffusion Model 26 C. White-noise Test 27 D. Data Collection 27 Chapter Five: Result 29 Chapter Six: Discussion 32 A. Higher Innovation Effect of U.S. 32 B. Higher Imitation Effect of South Korea 33 Chapter Seven: Conclusion 35 A. Findings and Contributions 35 B. Limitations and Future Research 36 Reference 37 Appendix 44 | - |
| dc.language.iso | eng | - |
| dc.publisher | The Graduate School, Ajou University | - |
| dc.rights | 아주대학교 논문은 저작권에 의해 보호받습니다. | - |
| dc.title | ICT 확산에 있어서 국가별 문화적 가치: 미국과 한국의 휴대전화 도입 비교 연구 | - |
| dc.title.alternative | National Cultural Values in ICT Diffusion: A Comparative Study on Mobile Phone Adoption between U.S. and South Korea | - |
| dc.type | Thesis | - |
| dc.contributor.affiliation | 아주대학교 일반대학원 | - |
| dc.contributor.alternativeName | Kim, Chang-Soo | - |
| dc.contributor.department | 일반대학원 경영정보학과 | - |
| dc.date.awarded | 2010. 8 | - |
| dc.description.degree | Master | - |
| dc.identifier.localId | 568636 | - |
| dc.identifier.url | http://dcoll.ajou.ac.kr:9080/dcollection/jsp/common/DcLoOrgPer.jsp?sItemId=000000010854 | - |
| dc.subject.keyword | cross-cultural comparison | - |
| dc.subject.keyword | Innovation influence | - |
| dc.subject.keyword | ICT adoption | - |
| dc.subject.keyword | Technology diffusion | - |
| dc.subject.keyword | Type I and Type II cultures | - |
| dc.description.alternativeAbstract | This study examines the patterns of mobile phone adoptions based on Types of culture. Employing the Bass diffusion model (1969) and Hofstede's model (1980), our research finds that Type I culture (i.e., individualistic; weak uncertainty avoidance; low long-term orientation) has higher innovation coefficient p than Type II culture has, and that Type II culture (i.e., collectivist; strong uncertainty avoidance; high long-term orientation) has higher imitation coefficient q than Type I culture has. In the initial period, the adoption rate of Type I culture (i.e., U.S.) was greater than that of Type II culture (i.e., South Korea). On the other hand, in development stage, Type II culture experienced explosive adoption, which make S-shape curve; while Type II culture did not. These results show that people in an individualistic culture are more likely to seek information by themselves from direct and formal sources; meanwhile, people in collectivistic culture mainly rely on subjective evaluation of an innovation that is conveyed from other like-minded individuals who have already adopted the innovation. Theoretical contributions for national level cross-culture literature and practical strategies for national market penetration are discussed. | - |
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- Graduate School of Ajou University > Department of Management Information Systems > 3. Theses(Master)
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