repository
Special Graduate Schools
Graduate School of International Studies
Department of International Business
International Business
3. Theses(Master)
Negative and Positive Effects of Social Media Use on the Performance of Indonesian Millennial Employees
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Chang, Byeong-Yun | - |
| dc.contributor.author | ADHADIAN AKBAR | - |
| dc.date.accessioned | 2022-11-29T02:32:02Z | - |
| dc.date.available | 2022-11-29T02:32:02Z | - |
| dc.date.issued | 2020-02 | - |
| dc.identifier.other | 29963 | - |
| dc.identifier.uri | https://dspace.ajou.ac.kr/handle/2018.oak/19518 | - |
| dc.description | 학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2020. 2 | - |
| dc.description.tableofcontents | CHAPTER I: INTRODUCTION 1 1.1 Introduction 1 CHAPTER II : LITERATURE REVIEWS 5 2.1 Social media 5 2.2 Social media use at work 7 2.3 Millennials 8 2.4 Narcissism 9 2.5 Social capital 11 2.5.1 Network ties 12 2.5.2 Trust 12 2.5.3 Shared vision 13 2.6 Work pressure 13 2.7 Knowledge transfer and work performance 14 2.8 Exhaustion and work performance 16 CHAPTER III : RESEARCH METHODOLOGY 18 3.1 The conceptual research model 18 3.1.1 Narcissism personality and of social media 20 3.1.2 Social media use and network ties 21 3.1.3 Social media use and shared vision 22 3.1.4 Social media use and trust 23 3.1.5 Social media use and work pressure 23 3.1.6 Network ties and knowledge transfer 24 3.1.7 Shared vision and knowledge transfer 25 3.1.8 Trust and knowledge transfer 25 3.1.9 Work pressure and exhaustion 26 3.1.10 Knowledge transfer and work performance 26 3.1.11 Exhaustion and work performance 27 3.2 Sample selection and data collection 27 3.2.1 Pilot study 28 3.2.2 Final survey 29 CHAPTER IV : DATA ANALYSIS 30 4.1 Data analysis 30 4.2 Exploratory factor analysis 31 4.3 Common method bias 31 4.4 Measurement model 32 4.4.1 Reliability of Measurement Scale 32 4.4.2 Validity of measurement scale 32 4.5 Structural path model 37 4.5.1 Direct effect 38 4.5.2 Moderating effect 40 4.5.3 Indirect effects 41 4.5.4 Model predictive accuracy ( R2 and Q2 ) 42 4.6 Discussion 44 CHAPTER V : CONCLUSION AND FUTURE RESEARCH 46 5.1 Research implications 46 5.2 Conclusion 47 5.3 Limitation and future research 48 REFERENCES 50 APPENDIX 1 : Indicators of Research Model 68 APPENDIX 2 : Pilot Study Outer Loading 72 APPENDIX 3 : Pilot Study Reliability and Validity Results 74 APPENDIX 4 : Demographic profile 75 APPENDIX 5 :Exploratory Factor Analysis Result 77 APPENDIX 6 : Cross Loadings 79 | - |
| dc.language.iso | eng | - |
| dc.publisher | Graduate School of International Studies Ajou University | - |
| dc.rights | 아주대학교 논문은 저작권에 의해 보호받습니다. | - |
| dc.title | Negative and Positive Effects of Social Media Use on the Performance of Indonesian Millennial Employees | - |
| dc.type | Thesis | - |
| dc.contributor.affiliation | 아주대학교 국제대학원 | - |
| dc.contributor.department | 국제대학원 국제경영학과 | - |
| dc.date.awarded | 2020. 2 | - |
| dc.description.degree | Master | - |
| dc.identifier.localId | 1138566 | - |
| dc.identifier.uci | I804:41038-000000029963 | - |
| dc.identifier.url | http://dcoll.ajou.ac.kr:9080/dcollection/common/orgView/000000029963 | - |
| dc.subject.keyword | exhaustion | - |
| dc.subject.keyword | knowledge transfer | - |
| dc.subject.keyword | narcissism | - |
| dc.subject.keyword | social media | - |
| dc.subject.keyword | work performance | - |
| dc.description.alternativeAbstract | ABSTRACT In the era of digitalization, the development of social media have changed the way people communicate. The role of social media are becoming more critical in the workplace environment, especially for millennials’ employees. It is essential for organizations to take advantages from the relationship between social media and millennials to enhance their performance. Many believe that social media have a lot of potentials to help employees in their work but also damages their users with some adverse effects such as work pressure and exhaustion. This study extends the literature on the effect social media use on organization, particularly in millennials generations, by proposing a model and validating the positive and negative effect of social media on millennials’ work performance. Thus, this research also examines the role of narcissism personality (as a characteristic of millennials employees) toward social media use at work. This research collected 226 respondents from millennials employees in Indonesia through online survey. The Partial Least Square Structural-Equation Model (PLS-SEM) has been used to analyze the data. Using SPSS and SmartPLS software, the results indicate that (1) there is a positive significant indirect connection between social media and work performance through social capital (network ties, shared vision and trust) and knowledge transfer; (2) there is a significant relationship between social media use and millennial’s narcissism personality; and (3) social media have a substantial connection with the negative effect, such as work pressure and exhaustion even though these negative effects have no significant relations with the millennials’ work performance. | - |
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