repository
Special Graduate Schools
Graduate School of International Studies
Department of International Business
International Business
3. Theses(Master)
Factors of Opinion Leaders that Influence Opinion Leadership in Social Network
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.advisor | Rhee, Cheul | - |
| dc.contributor.author | YI, JIN | - |
| dc.date.accessioned | 2018-11-08T08:17:37Z | - |
| dc.date.available | 2018-11-08T08:17:37Z | - |
| dc.date.issued | 2016-08 | - |
| dc.identifier.other | 23275 | - |
| dc.identifier.uri | https://dspace.ajou.ac.kr/handle/2018.oak/12460 | - |
| dc.description | 학위논문(석사)--Graduate School of International Studies Ajou University :국제경영학과,2016. 8 | - |
| dc.description.tableofcontents | 1. Introduction. 1 2. Literature Review 2 2.1. Social Network. 2 2.2. Opinion Leader. 5 2.3. Trust 7 2.4. Opinion Leadership. 10 3. Research Methodology 12 3.1. Research Model and Hypotheses 12 3.2. Research Hypotheses 13 3.2.1. Specialty 13 3.2.2. Interaction 14 3.2.3. Strength of Ties 16 3.2.4. Trust and Opinion Leadership. 17 3.3. Measurement. 19 3.4. Data Collection 21 4. Results 23 4.1. Reliability and Validity Analyses 23 4.2. Hypothesis Tests. 26 4.3. Results Discussion 28 5. Implications and Prospect 29 5.1. Implications. 29 5.2. Limitations and Future Research Direction 30 6. References. 32 | - |
| dc.language.iso | eng | - |
| dc.publisher | Graduate School of International Studies Ajou University | - |
| dc.rights | 아주대학교 논문은 저작권에 의해 보호받습니다. | - |
| dc.title | Factors of Opinion Leaders that Influence Opinion Leadership in Social Network | - |
| dc.type | Thesis | - |
| dc.contributor.affiliation | 아주대학교 국제대학원 | - |
| dc.contributor.department | 국제대학원 국제경영학과 | - |
| dc.date.awarded | 2016. 8 | - |
| dc.description.degree | Master | - |
| dc.identifier.localId | 758626 | - |
| dc.identifier.url | http://dcoll.ajou.ac.kr:9080/dcollection/jsp/common/DcLoOrgPer.jsp?sItemId=000000023275 | - |
| dc.subject.keyword | Opinion Leader | - |
| dc.description.alternativeAbstract | This research is intended to explore the social network of opinion leaders for other factors affecting opinion leadership. In this study, with the use of information gather from literature readings, combing the relevant literature what is identified and researched, defining the relevant concepts and categories, a conceptual model is built. It presents a hypothesis based on the relationship between variables and conducts a comprehensive analysis of existing research design based on relevant variables measuring scale, screen scale title according to the reliability and validity testing, and then forms a questionnaire. Then the study selected a professional platform named “Wenjuanxing” for data collection questionnaire survey, the research result shows specialty, strength of ties between opinion leader and consumers and trust have significant influence on opinion leadership. More details of result analysis, implications and limitations are discussed on last section. | - |
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