Toward more efficient functioning for Egyptian commercial service ( KOTRA case study )

Author(s)
AHMED HASSAN ABDELRAOUF ELKORDY
Advisor
Kim Sung Hwan
Department
국제대학원 국제통상학과
Publisher
Graduate School of International Studies Ajou University
Publication Year
2018-02
Language
eng
Keyword
ECSKOTRAEPAEGYPTORGANIZATIONAL CHALLENGESTRADE DIPLOMACY
Alternative Abstract
It is widely believed that Export promotion Agency plays a vital role in increasing exports values, and a substantial body of studies examined its effect on trade. Egypt has been passing through an economic downturn and export promotion is one of new administration priorities to improve economic situation, Egyptian Commercial Service (ECS) is a governmental body which undertake such role , the current study focus on identifying the challenges that hinder optimum performance for ECS and setting a policy recommendation to overcome those challenges. , Based on the extensive interviews with ECS members & business community it is found that challenges include poor online services ,outdated archiving methods , human resources shortage, inefficient training methods, limited budget, weak business community cooperation & competitiveness of Egyptian products, isolated island concept and general inherited challenges in public sector. The challenges are classified into two parts: one under the control of ECS and the other mainly under the control of other party. The former of the two is the target of the study. The policy recommendation is derived through the interview with KOTRA staff members, and it includes setting a training programs based on work needs, initiating a global computerized system as an alternative for manual archiving methods, launching an interactive platform to provide online services and emphasizing specialization concept through a gradual plan to achieve task allocation within offices abroad and setting a more efficient KPI to measure ECS performance Key words: ECS, KOTRA, EPA, EGYPT,ORGANIZATIONAL CHALLENGES, TRADE DIPLOMACY, 
URI
https://dspace.ajou.ac.kr/handle/2018.oak/11615
Fulltext

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Special Graduate Schools > Graduate School of International Studies > Department of International Trade > International Trade > 3. Theses(Master)
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